Sao Paulo Launch New Kit. Literally. 30,000 metres.

This is unheard of. Bizarre really.

Sao Paulo launched their new kit for the 2013 campaign this week, and did so in a rather remarkable fashion.

They strapped their new jersey to a weather balloon. It rose 30,000 metres into the stratosphere.

One has to wonder if the kit-gone-walkabouts ever came home.

Watch the amazing video below here.

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